The company was growing, but their website didn’t look the way they wanted it to. They wanted to appear professional but approachable, friendly but not too casual. So they rolled up their sleeves and hired the great copywriter Marta Caballero and me.
At first, the plan was just to tweak a few sections. However, as we dug deeper, we realized the only way forward was to start from scratch. Marta worked on the narrative and structure, and I translated it all into a brand-new visual language.
While keeping Kulturo’s identity intact, the colors evolved into a more vibrant palette, and the logo was refreshed while preserving its hexagonal shape.
Once the design was approved, I jumped into Webflow and brought it to life.
