Noemí is one of the leading experts in business strategy in spanish.
She came to me to help her with the landing page for the new edition of her well known course Norte.
This project's challenge was treating texts as the most important design item. So much effort was put on hierarchise, understanding the aim of each section and setting a visual order in order to bring harmony to the landing.
Some strategies used to fulfill this purpuse were fixing maximim with for texts, applying appear effects to aligerate information seen on screen or treating titles as elements itself and bring some air to the design.
